Originally published at the mobile spoon:

So your product starts to show traction and you want to collect some data and start making data-driven decisions.

It’s time to think about segmentation.

You know the drill:
Different types of users => different usage => different needs => different priorities.
Different types of users => different spend => different priorities.
Different types of users => different pain points => different messaging.
The list goes on…

You need a systematic, scalable way to divide your users into smaller segments based on the characteristics they share.

Here’s how I think you should do it:

1. Collect as much data as possible


successful product leaders share their insights and tips for creating great products
successful product leaders share their insights and tips for creating great products

Originally published on the mobile spoon.

2020 is here and I thought it would be nice to reach out to some good old friends of mine, leaders in the product space, successful entrepreneurs, and basically check how they were doing.

I apologized for not returning their calls, not being responsive in the last decade or so, and then I practically begged them to answer a few questions that I believe would interest the readers of the mobile spoon.

I asked them to share some important product decisions they’ve made recently, insights and lessons learned, successes or flops, and finally, I…


20 rules for designing and developing great data tables. Originally published at The Mobile Spoon.

Tables and grids have always been an important UI component for products and dashboards.
And yet, even today, it’s easy to find data tables that are badly designed or deliver an inadequate user experience.

I came up with the idea to write this UI guide (which was written a thousand times before, but not as brilliantly as I’m going to write it…) while doing some maintenance work for our product (yeah, in our startup, the most senior person does the cleaning…).

Anyway…

I went through…


Originally posted at the mobile spoon.

Lately, I had a chance to help a few developers and product managers with their CVs.

After spending years going over resumes, I got to the conclusion that even the brightest people, who know how to design, develop, and promote their products, face some difficulties when it comes to promoting themselves.

So I came up with this notion that CVs are just like products, and product people of all, can exploit the similarities to make their CVs stand out and convert better.

Let’s dive into the details:

Know your user

Let’s start with the personas: HR managers…


5 basic mistakes product managers make — the mobile spoon
5 basic mistakes product managers make — the mobile spoon

Product management is all about dealing with decisions, priorities, trade-offs, and compromises, and yet, I’ve seen product people who focus so much on their product, that they often forget how to work with people.

Call it soft skills, intercommunication skills, it doesn’t matter. It’s the kind of things you need be aware of and work on, in order to become a good manager.

Here are 5 basic behavioral mistakes product managers still make, followed by some practical tips:

Originally published at https://www.mobilespoon.net on September 23, 2019.

Mistake #1: Talking instead of listening

As a product manager, a big part of your knowledge comes from listening to others, and yet — many product people feel obliged to do the talking (and miss…


Originally published at https://www.mobilespoon.net.

Conversion rate optimization always reminded me of curling.

In curling, the main player throws a giant puck-shaped stone, aiming to reach a certain point, while 2 sweepers use their brooms to sweep the ice in front of the stone and slightly modify its path or speed until it reaches the target.

The path to optimize a product’s conversion rate involves a lot of curling-style tasks: UX/UI polishing, text modifications, psychological hacks, measurements, tons of experiments, numbers, and some more measurements.

There’s nothing sexy with those hundreds of small tasks that usually drive minor improvements, but then…


How to maintain your product momentum when you’re out of development budget — The Mobile Spoon
How to maintain your product momentum when you’re out of development budget — The Mobile Spoon

Managing a product with no development budget can be a product manager’s worst nightmare, but it doesn’t have to be a death sentence for the product.

If you manage a product in a company with few product lines — it can happen to you as well; new priorities, new initiatives, and suddenly all of your development resources are moved elsewhere, leaving you with no development budget at all.

You can sink into self-pity or work with what you’ve got, and what you’ve got is your product, your knowledge, your authority, and most of all: your creativity.

Use them to deliver…


Originally published at https://www.mobilespoon.net on May 13, 2019.

We skim through text and scroll naturally through endless content, so does it mean that ‘ above the fold ‘ is finally dead? Or is it still relevant in 2019?

As someone who instinctively scrolls, I agree with Josh Porter ‘s statement that:

“Scrolling is a continuation, clicking is a decision.”

If indeed this is the case, then there’s no need to aggressively squeeze in the content above the fold. Designers can triple the whitespaces, use giant images without worrying about pushing some key elements below the fold.

Unless, of course, the…


Cognitive biases are systematic errors in our thinking process that affect our decisions.

Humans don’t always see things as they really are, or remember things as they really were. As a result, individuals create their own subjective social reality that affects their judgment.

As product creators, we can take advantage of these biases.

Not in a bad way of course, but in a way that will allow us to get a fair chance to prove that our products are worthy. …


Almost 4 years ago, I made a significant career shift from leading a large mobile B2B product to founding a B2C startup called Missbeez, a marketplace for lifestyle and beauty services on-demand. Two opposite poles.

Missbeez is a B2C product but it’s also a marketplace with different types of users: customers and service providers from different verticals. In this article, you’ll learn why we decided to collect data to make decisions based on real numbers rather than guesses. And how we did it.

Being a Data-Driven Company

From the early days of our startup, it was clear that we needed to invest a lot…

Gil Bouhnick

CoFounder and CTO at Missbeez. Playing at the intersection of technology, design and users. Creating products for 20 years. Owner of www.mobilespoon.net.

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